Ida XR Studio

Ida’s mission is to build community, belonging and prosperity for underrepresented groups in emerging and immersive tech.

The Ida Vision

We are committed to building a diverse and inclusive sector where all are valued. By driving collective meaningful change, we ensure that the technology sector evolves to truly reflect and embrace the diversity of its contributors, enabling individuals and organisations to thrive.

We believe true change begins at the grassroots, by fostering a community that is non-judgemental, determined, and joyful. At Ida we strive to creatively open up new ways of connecting and being to inspire change on an individual and collective level. We are dedicated to dismantling the systems of oppression present in our industry and society, challenging traditional norms to create an environment where new possibilities, collaborations, and opportunities can flourish, enabling everyone to prosper.

We have infused these core values into three strands of work.
Together, these elements form an ecosystem that extends from the individual to the broader industry, driving collective prosperity for all:

Research & Training

Research and Training provides evidence required to make the case for change: we survey the community to hear and report its needs, leading to recommendations which ask the industry to take action. Ida’s programme is shaped by the results of research, ensuring we respond to the challenges and aspirations of the community, working toward collective change.

The Ida Network

The Ida Network brings people together at events that aim to celebrate and make space for our community. These are safe, inclusive spaces to make genuine meaningful connections, and build belonging at an individual level.

Ida Studio

Ida Studio is where we celebrate the wealth of talent that exists in the community by promoting one another’s work. The studio will also collaborate with the community to develop and/or promote new work led and created by women, non-binary and trans creators. The Ida Studio is still in development.

Ida Events